Avoid Promotional Writing
CareerFOCUS™ readers expect articles that are unbiased, even-handed and
non-promotional in nature. As a result, CF does not dedicate full-length
articles to any single, specific product. Doing so would be a disservice to
our readers, who want several objective options for solving their workday
problems. We do, however, accept informative manuscripts from experts and
knowledgeable practitioners in a variety of management and operational
fields, such as consultants, attorneys, vendors, and service providers. We
understand that authors will be inclined to write about familiar topics.
However, to be accepted in CF, articles must be objective, offer advice that
is broadly applicable, and include information about competing products or
services.
Vendors and manufacturers who wish to share news of new products and
services may submit them via E-mail at editorial@careerfocusmagazine.com,
subject line: "Today's Trends." This is a special section dedicated
exclusively to new products and services. Items for this section are chosen
solely at the discretion of the editor, and publication does not imply
endorsement by CareerFOCUS or CPG Publications.
Style Suggestions
- Write clearly and concisely. Use simple language; make your point in as
few words as possible.
- Follow the Associated Press Stylebook and Libel Manual.
- Use the active voice, not the passive voice.
- Define terms that may not be well known. Avoid jargon and clich‚s
that may confuse readers or send them running for the dictionary. On first
reference, spell out abbreviations or acronyms. If in doubt, define.
- Make sure all direct quotes are accurate and are clearly attributed
to a source. Be aware of what constitutes libel.
- Do not submit academic-style papers with footnotes and numerous
references to other publications. Such articles are not appropriate for CF
Magazine.
- Use subheads. Subheads can help you organize an article and can
facilitate transitions from one idea to another.
- Whenever you name a company or organization in an article, include
the city where that company is located and a brief description of the nature
of its business.
Formatting
CareerFOCUS Magazine and all CPG Publications accepts only articles
submitted electronically. Articles should be submitted in Microsoft Word
via E-mail at editorial@careerfocusmagazine.com. Charts and illustrations
should be included at the end of the article and be placed in a separate
file. CF prefers TIF or JPG graphic files. Do not place charts and
illustrations within the main text.
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