Criteria for Accepting Manuscripts
Articles have the best chance of being accepted for publication when they:
- Provide new, cutting-edge information. Our readers are savvy, knowledgeable students. They want to know more than the basics; they look to us for up-to-date information.
- Are broadly applicable. Articles that deal with a situation or issue faced by most-or many.
- Are well focused. The best stories make one or two major points convincingly. Before writing, you should be able to clearly describe your topic in a sentence or two. If you can't, you may need to rethink your topic.
- Provide information from a number of sources. The best stories quote many sources-both subject-matter experts and practitioners-or discuss how several companies have approached the same problem. Case studies of individual organizations are acceptable, but they must offer information and insights that are broadly applicable to other organizations and quote multiple sources within the organization.
- Quote knowledgeable, credible sources. Quotes should come from experts in a particular field: professionals with special knowledge of the topic being discussed, and participants in events or case studies being written about. Quotes should be concise and should further the discussion of the main points of the story.
- Offer enough information. Articles must give readers enough information to come to a conclusion, take action, or be able to intelligently conduct further research on the topic. No article will ever answer all of a reader's questions. Good texts, however, anticipate and answer readers' most important questions and suggest resources for additional guidance.
- Add significantly to the information already published in Magazines and elsewhere.
- Can be easily illustrated. Articles that are accompanied by charts, graphs or photos are more likely to be accepted and given favorable placement in the magazine.
Avoid Promotional Writing
Our readers expect articles that are unbiased, even-handed and non-promotional in nature. As a result, CPG Publications does not dedicate full-length articles to any single, specific product. Doing so would be a disservice to our readers, who want several objective options for solving their workday problems. We do, however, accept informative manuscripts from experts and knowledgeable practitioners in a variety of management and operational fields, such as consultants, attorneys, vendors, and service providers. We understand that authors will be inclined to write about familiar topics. However, to be accepted, articles must be objective, offer advice that is broadly applicable, and include information about competing products or services.
Vendors and manufacturers who wish to share news of new products and services may submit them via E-mail at editorial@cpgpublications.com, subject line: "Today's Trends." This is a special section dedicated exclusively to new products and services. Items for this section are chosen solely at the discretion of the editor, and publication does not imply endorsement by CPG Publications.
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